Digital strategy for the cool ones

Digital strategy for the cool ones (original Italian title – Digital strategy per imprenditori sul pezzo) is a newsletter cycle ideated to raise awareness and knowledge about the digital strategy world among Web Heroes’ clients and followers. Following a hierarchic editorial plan, with a light-hearted and catchy tone of voice, the monthly newsletter explains each step entrepreneurs can take to create the communication strategy for the company. Each episode also gathers the content published by Web Heroes in that month about the topic, in order to create a multichannel interaction with the user. The tone of voice is easy going but professional, to deal with technical topics without being boring or nerdy.

Click on the newsletter covers to read them (unfortunately just in italian)

AREAS

Content strategy

Digital strategy

CONTEXT

Web Heroes

2022

ROLE

Content strategy

Newsletter set up

Copywriting

Graphic design

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