Snapp

Appmelder has one goal: fighting against SPAM in any shape, suing each spam attempt reported by the users. Appmelder had a very cool mission but a super boring identity. So what if Appmelder gets Snappmelder? The ✱ rebranding process started with a ✱ workshop with the client to dig into their identity and ended with a re-naming and a complete new brand. Snapp wants to be a very ✱ confident buddy for people who are sick of spam, giving them the power to get rid of unwanted advertising. How? With a simple snap. The storytelling is based on the gestures of hands, very ✱ tangible, relatable, expressive and replicable elements. The strategy combines analogical and digital channels to raise awareness and invite to the app download. 

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