Lo scafista
Branding project for the development of a brand in the audio-visual industry. Starting from the novel The Shadow Line, a ✱ TV series was born, both in terms of plot and visual identity. Its name is The boat driver (original name Lo scafista), the result of the ✱ contrast between the drama of the ongoing topic of (illegal) ✱ immigration and the delicate visual identity.
AREAS
– Branding design
– Advertising
CONTEXT
– Politecnico di Milano
– 2020
ROLE
– Concept & strategy definition
– Copywriting & storytelling
– Graphic design
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Caterina Marini 